Available from Health Market Science
coverage you need to be strategic.In today’s increasingly complex healthcare environment, pharmaceutical, biotech and medical device manufacturers need to have an accurate picture of their target customers in order to maximize account-based sales planning and execution.
It takes a holistic understanding of the vast network of healthcare providers, their organizations, and where the purchasing power resides. Time and resources are limited to systematically gather this information, centralize it, analyze it, and keep it up-to-date.
That’s not your business. It’s ours.
IDNs, and their affiliations with GPOs, have significant power and influence over the selection and purchase of pharmaceutical products, surgical supplies, and medical devices. Therefore, it’s important to truly understand their scope and size at a granular level. Health Market Science’s comprehensive coverage of IDNs and GPOs enables you to:
•Quantify the total contract value of an IDN
•Develop more effective account-based sales strategies and plans
•Target and establish business relationships with the key decision makers and influencers within an IDN including the CEO, CFO, CIO, Director of Marketing, Purchasing Directors, and other key personnel
•Maximize sales and marketing resources with targeted communications and detailing messages.
•Reduce sales cycles and enhance contract profitability